Reem Acra Trunk Show in Celebration of our 3rd Year Anniversary!

We turned THREE on October 29th, Happy Birthday to us!! In celebration of this milestone we hosted a fabulous Reem Acra Trunk Show, an event we offer annually, but we thought what better time than our birthday!
We saw almost 20 brides over three incredible days and many any brides left extremely thrilled having found 'The Dress' by this incredible haute couture designer.
The gowns we featured during the event were truly special and incredibly unique, sure to make any bride swoon. the craftsmanship and intricate beadwork and embroidery- immaculate! We think you will agree and below are some fabulous images taken by our friends at Photolux Studios of our exciting weekend.
Cheers to another wonderful year of gorgeous couture, stylish Ottawa brides and exciting events like this one! xx

Full Bloom created this amazing floral arch to greet our brides, Thank You Erin! xo

All About Elsa Corsi, Featured Jewellery Designer! Trunk Show Saturday April 13th

For all our fabulous brides who are looking to accessorize their wedding gowns, we have the perfect event for you! The White Dress Bridal Coutureis hosting a trunk show on April 13, 2013, showcasing the exquisite wares of Elsa Corsi Beautiful Jewellery.

Based in Vancouver, British Columbia, Elsa’s jewellery has been worn by many Canadian personalities and celebrities like supermodel Cindy Crawford. In 2006, Elsa launched her bridal collection, featuring incredibly stunning pieces inspired largely by the glamour of Old Hollywood. For any bride looking to add some sparkle to their wedding day, Elsa Corsi Beautiful Jewellery is the perfect touch.

Style Me Pretty’s Look Book shows a sampling of the collection in all its splendour. You can also join Elsa on Facebook for the latest in jewels and to see photos of Real Brides wearing Elsa Corsi Beautiful Jewellery.

Otherwise unavailable in Ottawa, the trunk show on April 13this a rare chance to find the perfect bit of Elsa Corsi sparkle for your wedding day.
Did we mention that Elsa herself will be there to help style brides with her expert eye? Don’t miss out on this amazing experience!

If you want a chance to shop the collection at the private trunk show, RSVP now to book your appointment. Appointments are available Saturday, April 13, 2013, between 12pm and 5pm. RSVP to Showings will be at The White Dress Bridal Couture, 191 Preston St.

Book your appointment now so you won’t be disappointed! Every woman deserves to sparkle as brightly as possible on her wedding day!

All photos are courtesy of Style Me Pretty's Lookbook

Spring Bridal Market 2012

If you didn't have time to follow every runway show at last weekend's bridal market, but are looking for a summary of what captured buyers, blogger's, stylists, and most importantly BRIDES TO BE this season..... here's a re-cap of some of our favorite looks! All by designers we carry in the boutique of course...this blog post can also serve as a serious hint at what's to come in the next year at The White Dress... stay tuned! xx

Reem Acra

Reem Acra

Monique Lhuillier

Monique Lhuillier

Monique Lhuillier

Romona Keveza Legends

Romona Keveza Legends

Oscar de la Renta

Oscar de la Renta

Our First Annual Oscar de la Renta Trunk Show

The White Dress is proud to host its first Oscar de la Renta Trunk Show and on the heels of the Academy Awards what better time to slip into that fabulous Oscar dress!

We still have some spots available, so call now and book your private one on one appointment.Trunk shows are a great opportunity to see unique styles, gain knowledge about a particular designer or label (in this case the famed OSCAR DE LA RENTA!), and maybe even get a discount as well. Trunk shows do move on quickly, though, so if you are planning on attending one, and come across your dream dress, be prepared to order it on the spot or you might never see it again! Bring the people closest to you- who's opinions you value and trust and get ready to be wowed by a vast selection of de la Renta couture. For this particular weekend in May Oscar is sending a rep straight from NYC to assist with all of your needs- talk about a perk!

Oh, and did we mention that we will also be carrying their shoe line??

Yes, Ottawa will now have access to some amazing shoes to compliment your dress perfectly.

Can't wait to see you here:

The White Dress Celebrates One Year in Business- Masquerade Style!

A big thank you to everyone who came out to join us in ringing in our one year anniversary! We had an absolute blast dancing the night away and toasting to our one year anniversary behind masquerade masks! We can only hope that the years to come will be as rewarding as our first! We have met so many stylish, gracious and fabulous clients this past year and have had an incredible support team around us every step of the way! Thank you to everyone who helped make the evening such a success! xx

Catering, Tulips & Maple, Photography: Photolux, Decor & Rentals: Partytime/Groovy Linen, DJ: Quality Entertainment, Florals: Full Bloom, Window Models in Monique Lhuillier Collection

Vera Wang's Trunk Comes to Ottawa!

We are thrilled to say that our first ever Vera Wang Trunk Show was a great success! We had brides come from all around to see the vast selection of beautiful gowns. To our delight many of those bride's ended up choosing a Vera Wang design for their big day! From sexy mermaid's to edgy sheath's to traditional regal ball gown's; Vera Wang seems to have something for every bride!

It was incredibly exciting to see the boutique filled with the bridal world's most notorious designer and with giddy and stylish brides alike! We wanted to share some images with you to give you a feel for our take on a couture trunk show. Thank You to everyone who took part in making this weekend incredibly special! xx

Once again a huge congratulations to all of those bride's who purchased a Vera Wang gown at our trunk show, we are looking so forward to working with you in the future as your wedding day approaches!

*Photography by Photolux Studio, Flowers by Belfiore, cupcakes from The Flour Shoppe, Stationary by Paperstudio

All About - Trunk Shows!

If you are a bride shopping for a wedding gown, you have probably noticed announcements for upcoming bridal trunk shows at local boutiques (including ours!). Many brides, however, are not quite sure what a trunk show really is, or why they would want to attend one. For the answers, read on...

In short, a bridal trunk show is a traveling collection of wedding gowns by a designer. The group of dresses will go from one salon to the next, travelling from province to province, state to state. A trunk show is usually held at each boutique for one weekend, which means that if you want to attend, it is important to book your appointment early.

Trunk shows are very exciting events for various reasons. First of all, the gowns included will be the newest and best styles from the designer. This means that you may have the chance to try on dresses that are not otherwise available in stores yet. Oftentimes, the sample in the trunk show is the only one in existence of its kind. This makes a trunk show the perfect opportunity to find a dress that will be unique and current!

Because couture boutiques tend to be small and may only have a handful of styles by each of their designers, a trunk show is a great opportunity to find gowns that you may have seen in magazines, on television or in other salons around the country by that label... Maybe you have visited a store and fallen in love with a designer but haven't found the exact 'perfect'style- a trunk show would be a great time to return as chances are when 20 gowns by the label are available vs. the usual 5- you will!

Another thing that can be nice about trunk shows is that they can give a bridal store a chance to gauge response to a designer that is new to them. The stores will bring in a trunk show from a gown designer that they do not currently carry to see if their brides like them. So you might get to see gowns from a designer who is not normally available in your local market.

There are some other things that make trunk show tons of fun. Often a representative from the company will come with the gowns, and occasionally, the designer themselves might make an appearance. Having someone from the company right there means that if you have any questions or special requests, you can get them answered on the spot. Who doesn't love instant gratification? If there isn't a rep present not to worry- the boutique staff will be equipped with loads of knowledge about the gowns and designs before the show begins and will be ready to help!

Sometimes during a trunk show consultants have permission to throw in extras at no additional charge. Many times pattern changes that would usually incur a hefty surcharge, such as longer trains or neckline re-designs, will be done for free as a trunk show special. The bridal salon may also give you something extra if you order a gown during a trunk show. What that may be will depend on the particular boutique. One common thing is for a bridal store to offer a 10% discount on gowns ordered during the trunk show. If you think about it, 10% off of a designer gown would be quite a big savings. If you were purchasing a $3500 dress, wouldn't it be great to save $350? With the money you save, you could splurge on fabulous shoes and accessories!

Trunk shows are really fun events for brides who are looking for that perfect gown. They are a great opportunity to see unique styles, gain knowledge about a particular designer or label, and maybe even get a discount as well. Trunk shows do move on quickly, though, so if you are planning on attending one, and come across your dream dress, be prepared to order it on the spot or you might never see it again! Bring the people closest to you- who's opinions you value and trust and get ready to be wowed by an endless selection of gowns by your favorite designers! We hope to see you all at one of our trunk show events this summer ! xx